As part of its ongoing efforts to help establish a circular economy, Avery Dennison has launched AD Circular, a comprehensive program providing recycling of used paper and filmic label liners in countries across Europe.

Through the program, companies can use an online application to schedule a pickup of used label liners to one of its recycling partners. The web app also provides data such as analytics and certificates on the amount of recycled liner material, the amount of CO2 emissions avoided as a result, and more. Collection and transport of used liners through AD Circular will comply with EU regulations, and the costs will be comparable to existing waste disposal services.

AD Circular will launch in eight countries during the first half of 2021, including France, Spain, Belgium, Poland, Denmark, Sweden, Germany, and the United Kingdom. The program will then launch in other European countries in the latter half of the year.

Material made from recycled liners will be used in new packaging and other qualitative products. Avery Dennison’s vision is to eventually facilitate liner-to-liner recycling.

AD Circular improves upon existing liner-recycling services, processing liners regardless of who made them or where they were purchased.

Companies can learn more about AD Circular and register for the program at label.averydennison.com/adcircular.